The Popcorn Flame
  Brand Guidelines
         Design by Ralev.com Channelling the Noise.
                                   Brand

                                    Core
NOISY turns chaos into clarity through speed, emotion, and impact.
                       brand coRe / What NOISY is




Channelling

the Noise.

               NOISY transforms chaotic content into
                   meaningful, emotional moments.
brand coRe / Symbol Meaning




The Popcorn 

Flame
→ N → Structure 

→ Flame → Emotion
→ Popcorn → Entertainment 
→ Thunder → Instant Content Joy 
→ Shatter → Disruptive Tech

  Logo

System
                                                           Logo system / Primary logo




 symbol                                  wordmark




This is the default version and should be used whenever possible.
       Logo system / variants




← Full Color
            Monochrome → 

Primary usage          Limited use (print,
                      low contrast cases)
                                                        Logo system / minimUM clear space




                         1x                                               0.5x




Clear space is defined as 0.5×, where 1× equals the width of the ‘N’. 

        A minimum clear space of 0.5× must be maintained.
                                                                      Logo system / Preferred clear space




A preferred clear space of 1× is recommended where possible to ensure maximum visibility and brand impact.
                                                               Logo system / Don’t




  Do not use colors other than       Do not distort the logo
    the defined brand palette




              Do not use non-        Do not apply shadows

           monochrome solid                or other effects 
         colors for the symbol




Do not alter the proportions of    Do not recreate the logo

    the symbol and wordmark       using a different typeface
 Color

System
                                                         color system / primary colors & roles




Signal Violet
                Pulse Magenta
                             Impact Red

RGB 182 29 255
               RGB 206 19 168
                            RGB 255 0 0

HEX B61DFF
                   HEX CE13A8
                                HEX FF0000

CMYK 68 76 0 0
               CMYK 0 92 18 0
                            CMYK 0 100 100 0

PMS 2665 C                    PMS 213 C                                  Pantone Red C
Violet → attracts attention   Magenta → carries energy                   Red → delivers action
                                                            color system / Gradient rules




                            NOISY Spectrum
   The NOISY Spectrum represents the transition from signal to impact —
               visualizing energy, motion, and disruption.  

The gradient direction within the symbol must remain unchanged. In broader
  brand applications, the gradient direction may be adjusted as needed.
                             color system / Logo usage




 The symbol must always
 appear in color using the   The wordmark

NOISY Spectrum gradient.     must always appear in a
  Black and white may be     solid neutral color — either
 used as an alternative to   black or white — depending
   maintain strong brand     on background contrast.
             recognition.
                                                                              color system      /   background usage




Over Black                      Over Image                 Over White                Over NOISY Spectrum gradient




        Use high-contrast backgrounds. Avoid busy textures behind the wordmark. Ensure clear space for

             the symbol when placed over images. Use dark backgrounds for maximum impact. The symbol

                       may be used in stroke (not the wordmark!) for decorative purposes only.
                                                                color system / don’t




Avoid placing the symbol in the gradient on backgrounds that match
           or closely resemble the Noise Spectrum colors.
                                                                              color system / icon usage




Use the icon in two primary ways to ensure clarity and brand impact. On neutral backgrounds (black or
 white), the symbol should always appear in the NOISY Spectrum gradient to preserve its energy and
     recognition. Alternatively, when placed on a gradient background using the NOISY Spectrum,

            the symbol should switch to solid white to maintain strong contrast and legibility.
   Sub 
Brands
                                                                                   Sub brand System / overview




          Sub brand 1                  Sub brand 2                  Sub brand 3                   Sub brand 4




The Noisy subbrand system extends the core identity by pairing the unchanged gradient symbol with a fixed-width
label that contains the subbrand name. The symbol must always remain consistent in color, proportion, and position,
        while the label maintains a uniform width, shape, typography, and alignment across all subbrands.
                                                                                            Sub brand System / structure




                          symbol                             Fixed width background label




Subbrands must always be displayed as a complete unit (symbol + label), with fixed spacing and consistent styling,
               ensuring clarity, scalability, and a unified visual language across all applications.
One system. Infinite expressions.
